I’m not saying I know more about marketing that the distribution behemoth that is Roadshow, but if they really want to ensure a killer opening weekend…
Marketing Gravity
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No superhero franchise is truly whole until it becomes a trilogy, and sometimes not even then. But the makers of the Viggo Mortensen-starring Looking For Magneto, and its sequel, the Carey Mulligan vehicle Looking For Spider-man, have rounded off their series with the biggest instalment yet: Nicole Kidman in Looking For Batman.
Some long-standing arcs from the first two instalments are finally (and very subtly, I might add) paid off.